How does rights licensing work on Youdji?

On Youdji, rights licensing defines how a brand can use content created by a UGC creator, for how long, and in what type of distribution context. These parameters directly impact both the scope of usage and the price.

Important: on Youdji, rights are always granted worldwide and across all platforms. These elements are fixed. Only the type of distribution and the duration can vary.

The 2 types of content usage

When starting a collaboration, you need to define how the content will be distributed. There are two main options.

1. Organic distribution

Organic distribution refers to usage without any paid media spend. The content is shared عبر existing channels, without paid amplification.

Examples:

• Posting on the brand’s social media accounts (Instagram, TikTok, etc.)
• Use on a website, newsletter, or blog
• Non-sponsored reposts on the creator’s social media

👉 This type of usage is generally included in the creator’s base rate.

After the licensing period ends:

Content that has already been published can remain online. However, it cannot be reused in new publications.

2. Paid distribution

Paid distribution refers to using the content in advertising campaigns. This involves media spend to reach a broader or more targeted audience.

Examples:

• Ads on Meta Ads or TikTok Ads
• Boosting (paid promotion) of a post
• Sponsored placements on Google or third-party platforms

👉 This type of usage requires an advertising license, which is usually charged at a higher rate, as the content is leveraged at scale.

Licensing duration

In addition to the type of distribution, you define a licensing duration.

During this period, the brand can use the content according to the agreed terms.

Once this period ends:

• The brand can no longer initiate new uses of the content
• Content already published organically can remain online
• Any new usage requires a renewal or renegotiation of rights

Impact on pricing

Rights licensing has a direct impact on the cost of a collaboration.

• Organic distribution only → standard rate
• Paid distribution → higher rate
• Longer duration or broader usage → price adjustment

Best practices

For brands:

Clearly define from the start:

• The type of distribution (organic, paid, or both)
• The duration of the rights

This ensures clarity and avoids misunderstandings.

For creators:

Adjust your rates based on:

• The type of usage
• The duration of the rights granted

And always make these terms explicit before confirming a collaboration.

Summary

Rights licensing on Youdji is based on three key elements:

• The type of distribution (organic or paid)
• The duration of usage
• A simplified framework: worldwide rights across all platforms

Defining these clearly helps align expectations, usage, and compensation.

Updated on: 29/04/2026