Youdji: The UGC Platform for Collaborations Between Creators and Brands

Youdji is a UGC platform.

• As a creator: it allows you to collaborate with brands and agencies worldwide.
• As a brand or agency: it enables you to work with top UGC creators from all over the globe.

What Is UGC Content?

The term UGC (User Generated Content) refers to content created by a user or consumer about a product or service.

When compensated, this content takes the form of a structured collaboration with a brand. It maintains an authentic and natural look while serving marketing objectives.

Unlike spontaneous (unpaid) UGC, paid UGC is often part of a marketing strategy and commissioned by brands. It mainly consists of video or photo ads created by creators in exchange for financial compensation or benefits.

What Is a UGC Creator?

A UGC creator is someone who produces authentic content for brands.

Unlike everyday users who spontaneously share their opinions, professional UGC creators are selected to deliver high-quality content that reflects the brand’s image while keeping a natural and human tone.

This approach allows brands to benefit from the social proof of user-generated content while maintaining control over the message. This model is increasingly becoming a cornerstone of digital marketing strategies.

How Does Youdji Work?

Youdji is a secure UGC platform that connects creators with brands and agencies.

For creators:

• Build your personalized profile with your information, portfolio, and content.
• Get discovered by brands worldwide looking for creators.

For brands and agencies:

• Use our advanced search engine to find the ideal creators for your next campaign.
• Collaborate easily, from initial contact to final content delivery.

The entire collaboration process is managed on the platform: negotiation, contracts, payments, deliverables… everything is centralized and secure.

Does Youdji Set the Rates?

No. On Youdji, rates are 100% negotiable between the creator and the brand.

Unlike other platforms that impose pricing grids, Youdji gives you the freedom to set your own terms (rates, formats, usage rights, etc.). This promotes flexible, fair, and transparent partnerships.

Updated on: 09/09/2025