How Do Campaigns Work?

With Campaigns, you no longer have to search for creators one by one: you publish your need, and the creators who match come to you.

How does it work?

1. You create a campaign from the Campaigns tab, in a few minutes.
2. It's reviewed by the Youdji team before being sent out.
3. Our AI selects the relevant creators. It analyzes your brief and active profiles (portfolio videos and their content, past collaborations, rates), then invites only the creators who match. Your campaign isn't sent to the whole database.
4. Interested creators apply by accepting your terms, including the budget.
5. You choose among the applicants and contact them in the chat. From there, it works like a regular order, with one order per creator.

What do you need to fill in?

• The profile you're looking for: gender, one or more age ranges, location, language.
• The product: with or without a package, product gifted or to be returned.
• The number of pieces of content per creator and your budget.
• A presentation of your brand and product, and the goal of the campaign.
• How the content will be used (organic, advertising or both) and the duration of the rights.
• The options: script, editing, hooks, Spark Ads, Instagram Whitelisting, delivery deadline.

The description should present your brand, your product and the creator profile you're looking for. Keep your script for later: you'll send it to the creators you select.

How do you target a very specific profile?

With personas. Add as many profiles as you like, as free-text sentences: "young mom, baby aged 0 to 3 months", "curly hair", "I'm already a customer of the brand". Creators must tick a persona to apply, and you can then filter applicants by persona.

The narrower the criterion, the fewer applications you'll receive.

How many applications will I receive?

You set the goal yourself, between 10 and 100 applications. Once the goal is reached, we stop inviting creators.

In general, 30 to 40 applications are enough to choose well. Beyond that, you spend more time sorting than deciding.

Why isn't my campaign published yet?

Every campaign is reviewed by the Youdji team before being sent to creators. Two issues come up most often:

• A budget that is too low: below around €100 per video, few creators apply. For a small budget, use the search engine instead.
• An incomplete description: it should present your brand, your product and the profile you're looking for, rather than a script.

What do you do with the applications?

Find them in the Candidates tab. Hover over their videos, filter by persona, gender or age, then contact the ones you're interested in. Check that their profile matches your brief before ordering. You don't have to contact every applicant.

If you want a different brief for each creator, keep the campaign general, then send the detailed brief to each applicant in the chat.

How much do Campaigns cost?

• Your first campaign is free, with no subscription or credit card.
• After that, €99 per month for 3 campaigns per month, with no commitment.
• Higher plans exist for those who launch many campaigns, especially agencies.

Only the campaigns you create are counted: within the same campaign, you can order as much content as you like. The subscription is in addition to the price of the content.

Campaign or direct search?

Both work, and you can combine them. Direct search is free and ideal for discovering profiles or ordering a few videos. A campaign saves you time when you need several creators or a niche profile. After that, the chat, the order and the payment work the same way.

Updated on: 04/11/2026