How to Find the Right Creators?

Youdji gives you three tools to find your creators: the search engine, Discovery and Campaigns. Here's how to use them, and how to choose the right profile.

Who are Youdji's creators?

All visible creators have been vetted. To appear, a creator must have a status that allows them to invoice, have already created content, and complete their profile (sample videos, rates, payment information). The team then checks each profile before showing it. Only a small share of sign-ups are visible, about one in ten.

Follower count is not a criterion: a UGC creator produces content that you distribute yourself. Some have a few thousand followers, others none.

The search engine

Filter by gender, age range, country, language or industry, as well as by type of shoot (as a couple, with family, with children) or by equipment (garden, car). Hover over videos to preview them without opening each profile.

The map shows where creators live. To target a specific city or region, set the location in a campaign.

Discovery

Discovery brings together creators' portfolio videos. Each video is transcribed and categorized: type a keyword (a product, an industry, a brand) to see the videos where it's mentioned, then open the creator's profile to contact them. You can filter by language, industry, gender, age and format.

It's also the best place to find format ideas in your industry. A mention in a video isn't necessarily a collaboration: for a very specific niche, a campaign will be more effective.

Campaigns

For a criterion you can't filter on, or to find several creators quickly, publish a campaign: only matching creators are invited to apply. See the article How Do Campaigns Work?

What should you look at on a profile?

• The videos: they show the creator's style. Expect to receive content similar to their portfolio.
• The reviews: they come only from brands and agencies that worked with the creator on Youdji. Fake reviews can't be posted.
• The brands displayed: they're chosen by the creator and don't necessarily come from collaborations on Youdji.
• The rates: they're a guide and can be negotiated.
• The Instagram account, if the creator has linked it: followers and views of their posts.

How do you choose the right creator?

Check three things:

• they look like your target customer, so viewers can relate;
• they master social media codes (hook, pace, tone);
• they've already filmed for several industries, a sign they can adapt.

Choose a creator whose videos you already like: don't expect a style very different from what they usually do. For a first collaboration, favor profiles that already have many reviews and orders.

Organize your selection

Save the profiles you like in a collection by clicking the heart. From a collection, the Casting button creates a link to share: your colleagues or your client approve or reject each creator, without needing an account.

Contact a creator

Write to them in the Youdji chat: present your brand and your project, then send your proposal. You can also start a video call from the conversation before ordering. The whole collaboration must take place on Youdji, including payment.

Updated on: 04/11/2026