Spark Ads, Partnership Ads and Posting on the Creator's Account

By default, in UGC, you're the one who distributes the content, on your own accounts or in ads. You can also run an ad under the creator's name, or ask them to post the video on their own account. Both options are planned in the offer.

Run an ad under the creator's name

An ad run from the creator's account looks more natural than an ad under the brand's name. You keep control of distribution and budget from your own ad account, and the results come back to you.

To do this, add the corresponding option to your proposal, the offer or your campaign:

• Spark Ads (TikTok): the creator generates a code from their TikTok account and sends it to you. You use it in your TikTok Ads Manager.
• Instagram Whitelisting: on Meta, these are called Partnership Ads. The creator authorizes you, from their Instagram account, to run ads in their name. It's easier if they have linked their Instagram account to their Youdji profile.

Youdji doesn't launch ads on your behalf: distribution happens from your own advertising tools.

Does it cost more?

The price is negotiated with each creator: the option may be included in their rate or charged as an extra. It simply needs to appear in the offer so it's included in the contract.

Good to know: asking for this option slightly reduces the number of creators who accept, especially in campaigns. For a first order, you can do without it.

Can the creator post the video on their account?

Yes, if you ask. It's not the default: a UGC creator produces content that you distribute yourself. To also get a post on their account (post, story), specify it in your proposal or in your campaign: it's an option to negotiate, often a little more expensive.

Once agreed in the offer, the post is part of the order and appears in the contract.

See a creator's audience

Some creators have linked their Instagram account to their Youdji profile. You then see their follower count and the views on their posts. Linking is optional: a creator who hasn't done it can still accept these options, just ask them in the chat.

Updated on: 04/11/2026