How to Brief a Creator Effectively?

A good brief makes the difference between a video you can use from the first delivery and several rounds of back-and-forth. Here's how to prepare your instructions on Youdji.

Where do you send your brief?

Once the offer is paid, enter your guidelines in the Instructions section of the order: text, links, PDF documents, example videos. This is the place for up-to-date information.

You can add to or repeat guidelines in the chat. For a complex product, such as software, share a demo or set up a video call with the creator.

Who writes the script?

It's up to you:

• You provide the script or brief. The creator can rephrase it in their own words so the video sounds natural.
• You ask the creator to write the script. Say so in your proposal from the start: it's extra work, often charged a little more. The creator will have you approve their script before filming.

If you've never briefed a creator, give the script to experienced profiles (many reviews, many orders). Approve their scripts, keep what works, then reuse that base with other creators.

Precise script or creative freedom?

Find the right balance. A simple link to your website gives unpredictable results. On the other hand, a script imposed word for word sounds fake. What works best: a draft with a clear direction and the key points to get across, stating that the creator can adapt it.

What should your brief include?

• Your target audience: who the video is for.
• The key message and the benefits to highlight.
• What to say and what not to say: mandatory mentions, prohibited claims.
• The tone and angle: testimonial, demonstration, before/after, tutorial.
• The format: vertical or horizontal, desired length, subtitles.
• Examples: videos you like, found in Discovery for instance.
• The deliverables: number of videos and hooks, edited video or raw files.

Edited video or raw files?

Both are possible and are set in the offer. The creator can deliver an edited video, with subtitles and visual elements if you ask for them, or only the raw files if you have your own editor. Youdji doesn't do any editing.

To check that a creator can edit, ask them in the chat for an example of a video they've edited.

Extra hooks

Ask the creator to film several different openings for the same video. The rest of the video stays the same, but you get several versions to test different angles in your ads. It's cheaper than ordering several videos.

Revisions

The number of revisions is set in the offer, before starting: brands usually plan for 2 or 3. You request changes in the chat, and the creator uploads the new files to the order.

A revision is for correcting the execution against the brief: a part of the script, the editing, a visual. Rewriting the script or changing the brief after filming is not a revision but a new service.

Updated on: 04/11/2026